Engagement Intelligence
We are the expertise and technology engine behind the OEMs, technology companies, trainers, and consultants who serve automotive dealers.
Our Clients
Heartbeat Labs doesn't make the services dealers buy, we make them better.
Nissan
Penske
SPARKPLUG · Customer Experience
The person behind change acceleration.
Customer experience strategist whose work earned national attention on ABC's Nightline. More than a decade advising dealerships and OEM programs for Subaru, Nissan, Acura, Honda, and GM.
Created the industry's first dealership- and BDC-specific DISC assessment.
Our Successes
Decades of dealer-floor execution stand behind every recommendation we make.
OEMs, AI vendors, and training firms put their name on the intelligence we build behind them.
Coaching that gets used, not reports that sit in an inbox. Apple iPhone has a NPS of <71… just saying :)
Direct-to-dealer feedback on responsiveness, engagement, and process — gathered first-hand from the floor, not inferred from a panel.
Our Tech Stack
Tools that cannot be licensed anywhere else. This is proprietary engagement infrastructure — simulation, signal, and applied AI — built here, and deployed by our partners under their own name.
An always-on fleet of automotive-trained shoppers and AI-modeled buyer personas probes every channel your dealers answer on — then pinpoints the exact moment engagement breaks.
Real buyers. No script, no tell. We capture what actually happens in the lane and on the line — the friction a checklist audit is structurally incapable of finding.
Every call, text, chat, and form collapses into one scored signal stream — and every miss fires a coaching moment straight into the CRM while the lead is still warm.
Dealership-native behavioral modeling that predicts who wins in which seat before you hire — then hands the manager the exact words to coach them tomorrow morning.
Continuous employee-sentiment and brand-consistency reads across the whole rooftop network, traced symptom-to-root-cause instead of averaged into a number nobody acts on.
Custom models trained on your data and your customer journey. Process teardown, model build, live deployment — shipped under your brand, not ours.
Nerd · Engagement Intelligence
Twenty-six years building dealer product for car buyers and owners.
More than 20 years helping dealers and OEMs measure the customer experience. Created the original CallRevu platform and built FordDirect's mystery shop program.
One question drives the work: what really happens when a customer reaches out?
Tell us who you serve and where engagement is breaking. We'll show you what our intelligence can do behind your brand.